OCCUPATIONAL HEALTH CLINICS FOR
ONTARIO WORKERS INC. PROMOTIONAL BOOKLET. The booklet
advertised the medical investigative and treatment
services of OHCOW. There was some discussion in the
client’s office about the significance of the
photograph of a road which I used on the cover. I
tried, as I always do in such cases, to discourage
reading too much symbolism into the photograph.
Ultimately, the client agreed to the use of the
photograph, the booklet proved a success and no one
commented on the photograph. This is just one example
of the risks a design can encounter on its way to
print.